In the summer of 2015, RideScout had a unique opportunity to conduct an experiment in community mobility. The Austin-based technology company enables seamless multimodal experiences and connected transit commerce to app users worldwide.

RideScout RouteRideScout was piloting a new transit option in downtown Austin: a circulator shuttle dubbed the RideScout Route. The company had agreed to lead the six-week experiment – the goal of which was to demonstrate a market for more downtown transit options – in response to community input from MobilityATX’s citywide effort to generate solutions for Austin’s traffic woes.

RideScout sought Civic Analytics’ help optimizing the route so it would benefit the largest possible share of potential riders. Using business data from InfoUSA and open source tools like Leaflet and QGIS, we created a custom interactive web map showing concentrations of workers in the downtown area.

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RideScout used the map to shape the experimental circulator’s route and contributed findings from the commuter and ridership data it gathered to a report MobilityATX released later that year recommending transportation priorities to the City of Austin’s Mayor and Council.

Geospatial Data Analysis & Visualization
Given the experimental and deadline-driven nature of the RideScout Route, we needed an analytics team to help us quickly get the project off the ground with minimal guidance. Civic Analytics not only embraces but also excels at that type of assignment. They immediately understood the RideScout Route’s potential to advance an important conversation about mobility in Austin, and in no time, they came back to us with the data we needed to move the project forward.

Meg Merritt
Executive Director, Mobility Projects